Dear Santa,
This year all hotel marketing teams are asking for the same few things …
Lower OTA Fees
You’re more likely to receive a gift hand-delivered from Santa than lower OTA fees, but we can all keep wishing.
A #1 TripAdvisor Ranking
The review website has gone from strength to strength with it becoming the second most visited travel website in the world after Booking.com, according to a survey by Skift. Therefore ever hotel marketing teams wish come true would be that #1 spot this Christmas.
More Corporate Accounts
While they may be more hard work and the margins on corporate room rates are smaller, more corporate accounts are a dream come true for so that the hotel marketing team need not work as hard to get new guests in 2019.
Better F&B
For those big margins and some magical RevPOR, please Santa send more of our guests to our F&B outlets. (Santa may not be able to help with this but maybe a hotel app could).
World Peace
Still probably more likely than lower OTA fees…
Merry Christmas and ‘Appy New Year!
We wish you Happy holidays and hope that Santa’s hotel marketing team brings you everything you want for 2019.
